Meet the New Know. Now with FREE stays and unicorns. Fun Stuff By Virgin Hotels @VirginHotelsChi Share Share On Facebook Share On Twitter Share on LinkedIn Do you prefer rooms that look towards Necker Island? Fancy extra pillows for comfort and a toasty room upon arrival instead of chilly toes at night? How about a cocktail with your name on it, just waiting to be sipped? The Know program was designed with you in mind – by rewarding you with exactly what you want and treating you to some really awesome perks. Great news, darlings – The KNOW just got perkier. Because we heart you and want to continue to be your go-to place in the city, we’re introducing a few new perks for The Know – our guest preferences and loyalty program. Members now get the best room rates when they book direct. They also get free room upgrades when available, special dining offers and a complimentary nightly happy hour aptly dubbed the Spirit Hour. Make no mistake, we’ve seen a lot of success with the program since it was launched as a way for us to get to know you a little bit better. Just ask Alison Whipple, our Know Agent, who we’ve fully entrusted to make your personal preferences come to life while visiting Virgin Hotels. Over the years, Alison has fulfilled your fun and fanciful requests including staging a Spiderman chamber takeover (spider webs included), stocking mini fridges with orange Skittles, pickles and rubber ducks and placing a picture of a banana next to the bed. (Your guess is as good as ours). This is your hotel; run it as you wish. Visit The Know and fill us in on the fun stuff. We’ll take it from there. Too much of a good thing is a good thing – just ask Alison.