Virgin Hotels’ primary goal in collecting Personal Information from users is to provide them with a smooth, efficient, and personalized experience in utilizing the Platform. Collecting such information enables Virgin Hotels to provide services and features that are intended to meet users’ needs more quickly and effectively, and to customize the Platform to improve the overall user experiences.
Users who wish to make purchases through the Platform may need to provide Virgin Hotels with certain PII, including without limitation their name and payment information. Users may also need to provide Virgin Hotels with certain other PII for such purposes or in order to use certain other Platform functionality, all as directed by Virgin Hotels. As described further below, Virgin Hotels will also collect and use general statistical, non-PII about users and their interests.
Virgin Hotels will share your PII with the property owners and management companies of our hotels, as well as with the third party technology provider operating the Platform on our behalf. This third party technology provider may also own, manage and service the servers which power the Platform and on which all user PII is stored, and may share all or some of such PII collected through the Platform with each hotel property owner. Virgin Hotels has obligated this third party technology provider and each hotel property owner in writing to keep all PII confidential, except for standard exceptions arising in connection with court orders, law enforcement requests and the like.
We may provide a user’s PII to individuals or entities who work with Virgin Hotels or on Virgin Hotels’ behalf. These individuals or entities may use such user PII to help fulfill a user’s requests and to help Virgin Hotels communicate with such users about different services or resources offered through the Platform. For example, Virgin Hotels may transfer certain PII of a user or other information to service providers and other third parties who assist Virgin Hotels in operating the Platform, and with shipping companies to deliver third party products to users. Virgin Hotels additionally may share a user’s PII with e-commerce providers in order to facilitate the fulfillment of purchases made by users through the Platform. In general, Virgin Hotels may use and disclose a user’s PII to improve and enhance the overall user experience through the Platform and for other purposes.
Virgin Hotels may also release a user’s PII to other third parties if Virgin Hotels believes that such release is necessary to comply with the law (e.g., a legal process or a statutory authorization or requirement) or a court order, to apply or enforce Virgin Hotels’ security protocols, to protect us or users, to protect against the fraudulent, abusive, or unlawful use of the Platform, or if Virgin Hotels reasonably believes that a danger to any person or property requires the disclosure of such PII or otherwise is needed to protect Virgin Hotels’ interests.
Virgin Hotels will automatically track certain non-PII about users based upon their behavior in using the Platform. Virgin Hotels uses this information to conduct internal research on users’ demographics, interests, and behavior so that it can better understand and/or serve users. This information is compiled and analyzed on an aggregated basis. Virgin Hotels may create and maintain a file or activity for users about their current and past activities in using the Platform, so that Virgin Hotels will be better equipped to resolve certain disputes, troubleshoot certain problems and fulfill user requests. At times, Virgin Hotels may analyze the behavior of multiple users collectively to identify problems or resolve disputes, or for security or compliance purposes.
The Platform enables certain users to post public comments to a Virgin Hotels chat areas or message boards viewable by anyone connected to the Platform. Note that all content that you post to this chat area/message board is publicly viewable and may be accessed by any person using the Platform. So if you choose to post content to the Platform, you do so at your sole responsibility and risk. Thus we advise you to think carefully before choosing to post any content to the Platform.
Virgin Hotels takes steps consistent with commercially reasonable industry standards to secure user PII collected from loss, misuse, unauthorized access and destruction while under Virgin Hotels’ control. However, please note that despite Virgin Hotels’ efforts to protect such PII and the other information it collects, Virgin Hotels cannot guarantee that such information will not be lost, disclosed or accessed by accidental circumstances or by the unauthorized acts of others.
The Platform is intended for general use of persons who have reached the legal age of consent, and it is not targeted to anyone under the age of thirteen (13) years of age. Virgin Hotels does not knowingly collect PII from anyone under thirteen (13) years of age. If Virgin Hotels learns that it has unwittingly collected PII from anyone under thirteen (13) years of age, it will promptly delete such information. Users should immediately notify Virgin Hotels in writing if they learn that any such PII has been provided to Virgin Hotels.
Any user may request that Virgin Hotels remove from its databases the PII that such user has submitted to Virgin Hotels through using the Platform. In such a case, a user must specify such a request in writing to Virgin Hotels, by email at email@example.com. Users may also contact Virgin Hotels if they have questions or concerns about any of our information collection or use practices at firstname.lastname@example.org.
You can request, at any time, access to the Personal Information we hold about you. You can write to us by email at email@example.com or at the following postal address requesting access to your PII: Virgin Hotels, LLC, Attention: Marketing Department, 2601 South Bayshore Drive, Suite 340, Miami, FL 33133.