Privacy Policy

Privacy Policy

Privacy Policy

Last Updated: October 8, 2014

This privacy policy (this “Privacy Policy”) in intended to inform you about how Virgin Hotels, LLC (“Virgin Hotels”, “we”, “us” or “our”), collects and uses your personally identifiable information (“PII” or “Personal Information”) and other information through our website located at (the “Website”).


How does the Website work?

The Website enables Website users (each a “user” and collectively “users”, and when such user specifically refers to you then “you”, “your”, “yours” or “yourself”) to utilize various functionality of the Website, including the ability to purchase products and services through the Website. By using the Website, you consent to the collection and use of your PII and other information by Virgin Hotels as described in the Privacy Policy.

Virgin Hotels views the protection of your privacy as an important responsibility. We are committed to protecting the PII you submit to us through the Website.

We have a philosophy about the way we interact with our users. If you hear from us, we will always aim to be respectful, relevant and appropriate. If at any time you don’t feel we’ve lived up to our philosophy, please let us know straight away by getting in touch with us at


How can the terms of the Privacy Policy be modified?

We reserve the right to change, modify, alter or otherwise update how we handle the information we collect and process through the Website, and to modify this Privacy Policy, at any time. You agree to review this Privacy Policy periodically to be aware of any such modifications. We will indicate that changes to the Privacy Policy have been made by updating the date indicated after “Last Updated” at the beginning of the Privacy Policy. We will be happy to provide you with prior versions of this Privacy Policy upon your written request to us. If you do not agree to abide by the initial version or any modified and then-current version of this Privacy Policy, then you are not authorized to use the Website. The current version of the Privacy Policy is accessible via the footer of the Website’s homepage.


What are cookies?

We use “cookies” to store and collect information regarding your use of the Website. Cookies are small pieces of information stored by the browser on your computer’s hard drive. They send the information stored on them back to our web server when you access the Website. These cookies enable us to load the Website in such a way as to reflect your personal preferences (based on your previous browsing on the Website as well as keywords we may be able to gather from the URLs of webpages from which you accessed the Website, your IP address and any search engine used to reach the Website). We use these cookies to improve your experience on the Website and recommend content that may be of interest to you.


What cookies do we use?

We only set a few cookies ourselves, but when we include content from other websites (such as from Twitter), those websites also have the opportunity to set cookies via the Website, to help them serve their content better. If you would like more information about the specific types of cookies we use or whose use we permit, please contact us at



We make use of Twitter social plugins in order to allow following our Twitter accounts easily, share content via Twitter, and to display the latest tweet for Virgin Hotels. Twitter makes use of cookies to improve its own service. You can read more about how Twitter users cookies in their privacy policy:


Cookies for Content

We include content from other websites in our updates, most notably YouTube videos. When we do this, YouTube may store cookies in order to track how people are watching its videos through the Website.


What information do we collect if you sign up for our newsletter?

If you want to sign up to receive our newsletter we will collect certain PII from you, including: your email address, name, date of birth and what you are interested in hearing more about.


Will we use your information for marketing?

We may display offers, promotions, products or services on the Website, which we think will interest you based upon the information we collect from cookies and otherwise. .


How else will we use your information?

We may also use your information for the following purposes:

(a)        to help provide services to you;

(b)        to send you our newsletter if you have signed up to receive it;

(c)        to carry out surveys occasionally and to analyze our user base — ultimately we want to ensure that the Website provides the types of content that you — our audience — is looking for;

(d)        to check whether you are eligible for a competition and to contact you if you win;

(e)        to comply with the law; or

(f)         otherwise as we feel is reasonably necessary to prevent illegal activity or to protect our interests.


Will we share your personal information with anyone else?

Yes, but only if:

(a)        you specifically request this, such as when you submit PII to inquire about jobs or submit a job application through the Website;

(b)        we are required to do so to comply with the law or with the directions of the courts or other authorities;

(c)        we feel it is reasonably necessary to prevent illegal activity or to protect our interests; or

(d)        it helps our third party service providers to provide and improve our service to you or to carry out surveys and user analysis to understand your needs and preferences. For instance, we will share your information with Exact Target, our email host and tour newsletter distributor.

We obligate these service providers to agree by contract to keep your PII safe and secure, and to use your PII for the purposes we specify.

We may also share some broader statistics and user profiling information with third parties and other “Virgin” affiliated entities.


What efforts do we make to secure the Website?

We follow strict security procedures as to how your PII is stored and used, and to try to prevent any unauthorized access or use of it. All PII you submit to us through the Website will be located behind a firewall. We take security extremely seriously, but as no system is 100% secure we can’t completely guarantee the protection of your PII, any more than any other organization can. So we can’t accept any liability for the loss, theft or misuse of PII which you’ve provided to us via the Website if there is a security breach.


What are our policies regarding Children?

The Website is intended for general use of persons who have reached the age of consent in their jurisdiction of residence, and it is not targeted to anyone under thirteen (13) years of age.   Virgin Hotels does not knowingly collect PII from anyone under thirteen (13) years of age. If we learn that we have unwittingly collected PII from anyone under thirteen (13) years of age, we will promptly delete such information.


Do we provide links to other websites?

The Website contains links to other websites. Obviously, we don’t have any control over them and take no responsibility for any information you give them. Other websites have different privacy and security policies, which we advise you to read. Once you visit another website, you are subject to the provisions of the privacy policy of such website and not by the Privacy Policy.


How you can access your PII?

You can request, at any time, access to the Personal Information we hold about you. You can write to us by email at or at the following postal address requesting access to your PII:


Virgin Hotels, LLC
Attention: Marketing Department
2601 South Bayshore Drive
Suite 340
Miami, FL 33133


Talk to us

If you have any queries, comments or complaints regarding this privacy policy, please just get in touch. You can contact us at or write to us at the address set out above.