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London-Shoreditch

Member Rates, Upgrades & Virgin Points

Welcome To Your Pad In The City

Ready to plug into the thrumming pulse of Shoreditch? Then this is the London city centre hotel for you. Industrial style with none of the grit and all of the glamour: think exposed bricks, steel-framed windows and incredible vibes.

Sleep

Dream On

When it’s time to retire for the night, the real fun begins. Our comfy chambers are designed with creative features and dreamy details. Get ready for drift-off... 

Eat &
Drink

The World On A Plate

Tuck into tempting tapas on tap, nurse an icy cocktail or shmooze on the rooftop… the sky’s the limit when it comes to our food and drink.

London's Creative Epicentre

Find our luxury boutique hotel in Shoreditch, near Liverpool Street Station and Old Street Station, an achingly hip hotspot in London’s eclectic East End. Hit the bustling neighbourhood markets to unearth vintage treasures and fistfuls of flowers. Seek out an arthouse masterpiece or cult classic at one of the tiny independent cinemas. Or just throw on your comfiest shoes and ponder the graffiti and murals splashed across the buildings and alleyways of Shoreditch and Brick Lane. Here, exploring is its own reward. 

London's Creative Epicentre

Luxury room upgrades, special rates, earn Virgin Points and a personalised stay
For those in The Know

The APP

Tap into next-level comfort with Lucy, your personal assistant.

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