It’s More Rewarding To Stay
In The Know
Let us fill you in. The Know is Virgin Hotels’ personalized loyalty program – it’s our way of making your stay even more memorable. Think free room upgrades. The best rates. Special offers. Once you’ve joined, the more you let us know, the more we can pander to your every desire. Nuts not chocolate. The perfect pillow to match your sleep style. Soft beats firm. Member’s spirit hour on the house, Cocktails taste better when they’re free.

Earn Virgin Points to spend on more of the things you’re into from the world of Virgin and beyond.
You can now earn 5 Virgin Points for every $1 spent or 7 Virgin Points for every £1 on stays at participating Virgin Hotels. All you need is to be a member of The Know and sign up to Virgin Red –Virgin’s rewards club – and the perks will keep coming. We have rewards to suit everyone, from flights, to voyages, to paying for your morning coffee. The hardest part is deciding what reward to spend your points on – you may need to sleep on it.
Stay in The Know, you know you want to.
Already a member?

Best Rates
Know Members get the best room rates when they book direct.

Your Way
Tell us what you like, and we’ll personalize your stay all the way when you book direct.

Level Up
Room Upgrades are all yours free of charge, when available and booked directly.

Earn Points
Earn Virgin Points to spend on more of the things you’re into from flights, to voyages, to paying for your morning coffee.