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Cookie Policy

Information on Use of Cookies and Similar Technologies

This Cookie Policy describes the practices that Virgin Hotels, LLC (“Virgin Hotels” or “us” or “we”) follows when collecting information through use of cookies and similar technologies on our website.

Information We Collect
When you visit our website, our web server will temporarily record certain information from the device you use to access our website, the domain name or IP address of the requesting computer, the access date, the file request of the client (file name and URL), the HTTP response code and the website from which you are visiting us, the number of bytes transferred during the connection and, if applicable, other technical information that we use and statistically evaluate for the technical implementation of the website’s use (such as delivery of the content, guaranteeing the website’s functionality and security, protection against cyberattacks and other abuses).

It is necessary to store and process the information referred to above for the duration of your session in order to deliver our website content to your computer. We also store some of this information in the log files of our servers. We will not combine this information with your IP address or other personal data relating to you except as disclosed below.

This processing will take place for the fulfilment of the existing contract of use with you, as far as it serves the purpose of the technical implementation of the website’s use and to otherwise protect our legitimate interest in making our website as user-friendly, safe and attractive as possible and in promoting the sale of our products and services.

We will also use the data described above to draw conclusions about your interests from your use and to adapt our website’s offerings according to your interests (profiling) in order to make our website as user-friendly, safe and attractive as possible and thus promote the sale of our products and services.

For further information on the legal bases on which we rely to collect, use and process information about you, please refer to our Privacy Policy (which can be found here).

Cookies, Analysis and Tracking

We use cookies, and other technologies, to collect and process the data mentioned in the preceding Section. Cookies are files that are stored on your computer’s hard drive and are accessed by our server when you visit our website. Other Technologies include tags, pixels, web beacons, JavaScript, links in emails, device IDs, or similar technologies andmay be used for the same purposes as cookies and stored on your hard drive until they expire. Other Technologies are used to collect non-personal information or aggregate information used to enhance your experience and gather usage and performance data.

Further details about the cookies and similar technologies (which hereafter will together be called “cookies”) we use are set out below:

Types of Cookies

All cookies are one of two variants:

  • Session Cookies: Also called transient cookies, are cookies that are temporarily stored in your browser for the duration of a browser session, and they typically will store information in the form of a session identification and no further information personally identifying you.
    Persistent Cookies: Also called permanent or stored cookies, are cookies that are stored on your hard drive until they expire (persistent cookies are set with expiration dates) or until you delete the cookie. Persistent cookies are used to collect identifying information, such as web surfing behavior or user preferences for a specific web site.

On our website we employ the following types of cookies:

  • Required Cookies
    Functionality Cookies
    Targeting / Advertising Cookies.

These cookies are a mixture of first party cookies, which we set ourselves, and third-party cookies, which are set by other websites.

Cookie Functions

We use cookies across our websites to improve their performance and enhance your user experience. Cookies are used to provide the following functions:

  • Personalization – For example, your language preference is remembered.
  • Session Management – To ensure that your session is routed to the correct system for the duration of your visit.
  • Usage Tracking – We use cookies to provide analysis of our users’ on-going usage of the website. This allows us to adapt our website’s offerings according to our users’ interests and facilitates on-going improvements to the website.
  • AB Testing / Multivariate Testing – We can display multiple versions of a page to a user to assess which generates the best user experience.
  • Advertising – We can display advertising content depending on location, language, and your past browsing history.

Required Cookies 

We use a number of cookies which are strictly necessary to allow you to access our websites, to move between pages and to receive services which you have requested. The types of data collected are:

  • session identifier
  • IP address, and information generated from anonymized IP address that includes
  • a computer host name
  • geographic location
  • time of visit
  • webpage URL
  • referring website
  • security tokens (for authentication and information submission, like RFP forms)

The following are the strictly necessary cookies which we use:

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Name of Cookie Why we use it Expiration Third Party Disclosure
know_form A server side cookie to keep a user logged on to the website for `Synxis Single Sign On’ (called: ‘booking’).

 

 

 Session cookie None
booking Used for authentication into the booking engine.

 

 

 Session cookie None
1754003196.rsc.cdn.77.org Used for network management.

 

 

 Session cookie CDN77.org
Adobe Fonts Used for fonts/display of the website.

 

 

 This tag is valid for 1 year Adobe Fonts

Functionality Cookies

We use functionality cookies to allow us to remember your preferences. For example, cookies save you the trouble of selecting your language or currency every time you access the website and recall your customization preferences.

This allows us to provide a high-quality experience by customizing our offering and quickly identifying and fixing any issues that arise. For example, we might use functionality cookies to keep track of which pages are most popular, which method of linking between pages is most effective, and to determine why some pages are receiving error messages.

The following are the functionality cookies which we use:

Name of Cookie Why we use it Expiration Third Party Disclosure
‘vh-push-down’ Users view a notification message when this function is activated.

 

 

 30 days None
Apple Placed to enable streaming content as part of the Apple Music Player and for analytics of site usage from Apple devices. This tag expires immediately The personal information that Apple collects varies from user to user. For more information see Apple’s cookie practices here https://www.apple.com/legal/privacy/en-ww/cookies/.

 

 
Cloudflare Placed as part of the Chicago Commons Club section of the website. This tag is valid for up to 355 days The personal information that Cloudflare collects varies from user to user. For more information see Cloudflare’s cookie practices here https://www.cloudflare.com/cookie-policy/.

 

 
Egiftify Placed to enable the gifting functionality. This tag is valid for 1 week The personal information that Egiftify collects varies from user to user. For more information see Egiftify’s cookie practices here https://merchant.egiftify.com/cookiepolicy .

 

 
Local Measure Placed for personalisation of website and guest services. This tag is valid for 1 minute The personal information that Local Measure collects varies from user to user. For more information see Local Measure’s privacy notice here https://www.localmeasure.com/privacy.
Google cookies Placed as part of a blogpost and required to display this content. Up to 6 months The personal information that Google collects varies from user to user. For more information see Google’s cookie practices here https://policies.google.com/technologies/cookies?hl=en-US.
Mojo Placed to enable Virgin Hotels’ customer relationship management platform. This tag is valid for 1 hour The personal information that Mojo collects varies from user to user. For more information see Mojo’s privacy notice here https://mojo.video/privacy-policy.
My Fonts Placed as part of the gifting functionality. This tag expires immediately The personal information that My Fonts collects varies from user to user. For more information see My Font’s privacy notice here https://www.myfonts.com/legal/website-use-privacy-policy/.
New Relic Placed for session tracking and load time monitoring purposes. This tag is valid for 2 hours The personal information that New Relic collects varies from user to user. For more information see New Relic’s cookie practices here https://newrelic.com/termsandconditions/cookie-policy.
Opentable Placed to enable restaurant reservation functionality. Session cookies The personal information Opentable collects varies from user to user. For more information see Opentable’s cookie practices here https://www.opentable.com/legal/cookie-policy.
Otstatic Placed to enable reservation functionality for the Chicago Commons Club. This tag is valid for 1 year The personal information that Otstatic collects varies from user to user. For more information see Otstatic’s privacy notice here https://www.opentable.com/legal/privacy-policy.
Polyfill Service Placed to support browser functionality. This tag is valid for 1 week The personal information that Polyfill Service collects varies from user to user. For more information see Polyfill’s privacy notice here https://polyfill.io/v3/privacy-policy/.
Revinate Placed to enable Virgin Hotels’ customer relationship management platform. This JavaScript expires immediately The personal information that Revinate collects varies from user to user. For more information see Revinate’s privacy notice here https://www.revinate.com/privacy/.
TripTease Placed to understand behaviour of user accounts on the website both within a session and over repeat visits. Up to 1 year The personal information that TripTease collects varies from user to user. For more information see TripTease’s cookie practices here https://triptease.com/en/cookie-policy/.
Apple Placed as part of displaying streaming content.We use cookie information to target or retarget users across the internet with relevant advertisements. Cookie information is also used to measure and report on campaign performance. Session cookies The personal information that Apple collects varies from user to user. For more information see Apple’s cookie policy here https://www.apple.com/legal/privacy/en-ww/cookies/.

We utilize Adobe Analytics and Google Analytics to analyze how our visitors use our websites and to monitor website performance. Refer to Use of Analytics section below for more details.

Targeting / Advertising Cookies

We and our partners and advertisers use cookies to display advertisements that we believe are relevant to you and your interests.

We work with certain third party advertisers and partners to collect information about your use of the website through first and third-party cookies in order to serve adverts to you. They may also analyze this data in order to serve adverts to you on other third-party websites.

We also work with advertisers in order to display our advertisements on third party websites, based on cookies set on your visit to this website. Advertising/targeting cookies may also be used to track your responses to particular adverts, which helps advertisers ensure that you see the most relevant advertisements in future on third party websites.

The following are the targeting/advertising cookie which we use:

Name of Cookie Why we use it Expiration Third Party Disclosure
Google/
DoubleClick		 We use cookie information to target or retarget users across the internet with relevant advertisements. Cookie information is also used to measure and report on campaign performance. 18 months The personal information that Google collects varies from user to user. Users can go to their ad settings to control the use of data for ads personalization and for all ads shown by Google.The cookies contain no personally identifiable information. Information collected from cookies include general location derived from the IP address, browser type, device type, search terms, where visitors have come to the site from, and actions after viewing or clicking one of our ads. For more information see Google / DoubleClick’s privacy notice here https://policies.google.com/technologies/partner-sites.
Facebook/
Instagram		 We use cookies to help us show ads and to make recommendations for businesses and other organizations to people who may be interested in the products, services or causes they promote. Cookie information is also used to measure and report on campaign performance. Facebook is able to target users both on and off Facebook. Ads can appear on external websites, apps and devices that use Facebook advertising services 3 months Facebook personal information collection varies from user to user. Facebook allows users to control what personal information is collected and utilized for ad personalization in Ad Preferences.

 

Information collected from cookies include device information, websites visited, ads seen, and information about your activity on the website. For more information see Facebook / Instagram’s privacy notice here https://www.facebook.com/policy.php.
Twitter We use cookies to help us show ads and to make recommendations for businesses and other organizations to people who may be interested in the products, services or causes they promote. Cookie information is also used to measure and report on campaign performance. 30 days Twitter personal information collection varies from user to user. Twitter allows users to control what personal information is collected and utilized for ad personalization in Your Twitter Data.

 

Information collected from cookies include browser cookie IDs, mobile device IDs, hashed email addresses, demographic or interest data, and content viewed or actions taken on the website or app. For more information see Twitter’s privacy notice here https://twitter.com/en/privacy.
Sojern We use cookie information to target or retarget users across the internet with relevant advertisements. Cookie information is also used to measure and report on campaign performance. 2 years The cookies contain no personally identifiable information. Information collected from cookies include general location derived from the IP address, browser type, browser version, Operating System (OS), OS version, HTTP referrer, event time, event type, specific web pages visited, travel search requests with specified search entry variables, and travel search booking results. For more information see Sojern’s privacy notice here https://www.sojern.com/privacy/.

 

 
Adara We use cookie information to target or retarget users across the internet with relevant advertisements. Cookie information is also used to measure and report on campaign performance. 13 months The cookies contain no personally identifiable information. Information collected from cookies include:

 

1. Technical identifiers and hashed or pseudonymized data: cookie identifier, hashed email address, mobile device identifier, hashed CRM identifier, passenger number record, approximate location data about the individual
2. Interests for products and services; and
3. Measurement statistics on the performance of ADARA services. For more information see Adara’s privacy notice here https://adara.com/privacy-promise/.

 
TripAdvisor We use cookie information to target or retarget users across the internet with relevant advertisements. Cookie information is also used to measure and report on campaign performance. Up to 2 years TripAdvisor members can control the information collected by updating their member profile.

 

Information collected from cookies include: geolocation information, device information, online activity (including pages visited, content reviewed, and apps reviewed), purchasing history, and information about your travel plans and preferences.

 
TripAdvisor Gold Badge Placed to display the TripAdvisor Gold Badge. We use cookie information to target or retarget users across the internet with relevant advertisements. Cookie information is also used to measure and report on campaign performance.

 

 

 Up to 13 months The personal information that TripAdvisor Gold Badge collects varies from user to user. For more information see TripAdvisor’s privacy notice here  https://tripadvisor.mediaroom.com/US-privacy-policy.
Amazon Web Services (AWS) We use cookie information from gift cards and marketing emails to target or retarget users across the internet with relevant advertisements. Cookie information is also used to measure and report on campaign performance.

 

 

 This tag expires immediately The personal information that AWS collects varies from user to user. For more information see AWS’s privacy notice here https://aws.amazon.com/privacy/.
Adobe Marketing Cloud We use cookie information to target or retarget users across the internet with relevant advertisements. Cookie information is also used to measure and report on campaign performance.

 

 

 2 years The personal information that Adobe Marketing Cloud collects varies from user to user. For more information see Adobe Marketing Cloud’s privacy notice here https://www.adobe.com/privacy/experience-cloud.html.
SalesForce Placed as part of the customer relationship management platform. We use cookie information to target or retarget users across the internet with relevant advertisements. Cookie information is also used to measure and report on campaign performance.

 

 

 6 months The personal information that SalesForce collects varies from user to user. For more information see SalesForce’s privacy notice here https://www.salesforce.com/company/privacy/.
Seven Rooms Placed as part of the restaurant reservation system. We use cookie information to target or retarget users across the internet with relevant advertisements. Cookie information is also used to measure and report on campaign performance.

 

 

 Session cookies The personal information that Seven Rooms collects varies from user to user. For more information see Seven Room’s privacy notice here https://sevenrooms.com/en/privacy-policy.
YouTube Placed as part of displaying streaming content. We use cookie information to target or retarget users across the internet with relevant advertisements. Cookie information is also used to measure and report on campaign performance. Up to 6 months The personal information that YouTube collects varies from user to user. Users can go to their ad settings to control the use of data for ads personalization and for all ads shown by YouTube. For more information see YouTube’s privacy notice here https://policies.google.com/privacy.


The types of data used include online identifiers, including cookie identifiers, IP addresses and device identifiers, imprecise location data (based on your IP address) or precise location data (if you have set your system to allow transmission of geolocation information), and client identifiers.

Types of targeting enacted based on cookies include:

  • Demographics: Target ads based on how well products and services trend with users in certain locations, ages, genders, and device types.
  • In-market: Show ads to users who have been searching for products and like-services.
  • Custom intent audiences: Choose words or phrases related to the people that are most likely to engage with sites and make purchases by using “custom intent audiences.”
  • Similar audiences: Target users with interests related to those on remarketing lists.
  • Remarketing: Target users that have already interacted with our ads, website, or app.

Social media platforms utilise information about their users in order to determine whether those users should be presented a specific advertising campaign based on criteria selected by the advertiser. This may include information collected through a pixel or similar technology placed on our website, provided by users to the social media platform (e.g. account information and usage of the social network), and information collected from third party websites that is shared with the social media platform.

We do not control the information collected by such partners or advertiser in connection with our website or the further use of information we may provide to them for the aforementioned services, and they do not process such data on our behalf. Only the data protection policies of those third parties as the respective controllers of such data will apply to their processing of such data.

To opt out of the collection of personal information as part of the Google DoubleClick services (and personalisation across Google partner websites and google search) please visit: www.google.com/ads/preferences/html/opt-out.html. Further information on how Google use information can be found here https://policies.google.com/technologies/partner-sites.

To opt-out of personalised advertisements on your social media account or newsfeed and for more information on how these social media platforms use your information, please visit:

Facebook: https://en-gb.facebook.com/privacy/explanation 
Instagram: https://help.instagram.com/519522125107875 
Twitter: https://twitter.com/en/privacy 

If you would like to control the use of information about you collected by Facebook from third party websites you can visit Facebook’s ‘Off-Facebook’ privacy settings here: https://en-gb.facebook.com/off-facebook-activity 

Cookie Consent

When you visit our website, you are notified of the use of cookies and asked to provide your consent for cookies which are not strictly necessary for us to deliver the website to you (for example, Targeting / Advertising cookies). The notice makes reference to the detailed explanations in this Privacy Statement.

You can change your consent preferences regarding the use of cookies by accessing your preference center here: https://submit-irm.trustarc.com/services/validation/2b98b8fd-a137-4774-ac73-f3af985db1af 

In addition, you can prevent or restrict the storage of cookies on your hard disk by setting your browser not to accept cookies or to request your permission before setting cookies. Once cookies have been set, you can delete them at any time. Please refer to your browser’s operating instructions to find out how this works. If you do not accept cookies, this can lead to restrictions in the use of our service.

Data Retention and Deletion

Log files are deleted after 120 days. Session cookies expire and are deleted at the end of your browser session. Persistent cookies may be set to expire from 30 days to a year (or several years) depending on the function of the cookie.  After expiry of those periods information will be deleted or made anonymous.

Pixels (aka web beacons/web bugs/java script).

We may use pixels to automatically record certain technical information about your interactions when you visit our sites or otherwise engage with us, to help deliver cookies on our sites, or count users who have visited our sites. We may also include web beacons in our promotional e-mail messages or newsletters to determine whether you open or act on them for statistical purposes. “Pixels” are tiny graphics (about the size of a period at the end of a sentence) with unique identifiers used to track certain online actions, movements and related information users. Unlike cookies, which are stored on a user’s computer hard drive, pixels are embedded invisibly on web pages or in HTML-based emails. The data we receive through pixels allows us to effectively promote our sites to various populations of users, and to optimize external advertisements about our sites that appear on third-party websites.

Use of Analytics Providers

We use Google Analytics and Adobe Analytics (“Analytics Providers“) to collect demographic and interest-level information and usage information from users that visit the Site, including information about the pages where users enter and exit the Site and what pages users view on the Site, time spent, browser, operating system, and IP address.

Cookies allow Analytics Providers to recognize a user when a user visits our website and when the user visits other websites. Analytics Providers use the information they collect from our website and other websites to share with us and other website operators’ information about users including age range, gender, geographic regions, general interests, and details about devices used to visit our website and other websites and purchase items.

For more information regarding Google’s use of cookies, and collection and use of information, see the Google Privacy Policy (available at https://policies.google.com/privacy?hl=en). If you would like to opt out of Google Analytics tracking, please visit the Google Analytics Opt-out Browser Add-on (available at https://tools.google.com/dlpage/gaoptout).

Use of Adobe Analytics

Our website uses Adobe Analytics, a web analysis service of Adobe Systems (https://www.adobe.com/about-adobe.html), 345 Park Avenue, San Jose, CA  95110-2704, USA (“Adobe“).

You can find further information on how Adobe uses information from sites or apps that use its services here:

https://www.adobe.com/privacy/marketing-cloud.html 

Adobe Analytics uses cookies to help the website analyse how users use the site. The information generated by the cookie about your use of this website such as

  • browser type and version,
  • operating system of your computer,
  • referrer URL (i.e. the page last visited),
  • host name of accessing computer (IP address),
  • date and time of server request

is transferred to an Adobe server and stored there. In order to render the information stored on Adobe’s servers not personally identifying, we use Adobe Analytics with activation of the settings „Before Geo-Lookup: Replace visitor’s last IP octet with 0“.  By activating „Before Geo-Lookup: Replace visitor’s last IP octet with 0“ we ensure that the user’s IP address is altered by replacing the last eight digits by zero prior to geo-localization. For statistical analysis the imprecise location of the user is added to the tracking package which includes the IP address.

Disabling and Opt-out:  You may refuse the use of cookies by selecting the appropriate settings on your browser, however, please note that if you do this you may not be able to use this website’s full functionality. You can also prevent Adobe from collecting the data generated by the cookie and relating to your use of the website (including your IP address), from processing this data by following these instructions: https://www.adobe.com/privacy/opt-out.html#customeruse 

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