Virgin Hotels to Bring a Splash of Red to Downtown Atlanta

Virgin Hotels, the award-winning lifestyle brand within Virgin Hotels Collection, has partnered with innovative real estate leader Drew Company to bring its signature spark and spirited lifestyle to Georgia with the announcement of Virgin Hotels Atlanta. Scheduled for a 2027 debut, the hotel will serve as a definitive cornerstone of Centennial Yards, the transformative 50-acre development led by CIM Group that is revitalizing downtown Atlanta. Alongside Virgin Limited Edition’s recently announced luxury hotel in Marrakech, also set to open in 2027, Virgin Hotels Atlanta at Centennial Yards will mark Virgin Hotels Collection’s 18th property. The hotel joins Virgin Hotels’ global portfolio of iconic urban properties, including New York, Edinburgh and its most recent homecoming in London.

Designed to be more than a place to stay, the property’s 261 rooms will feature Virgin’s signature ‘Chambers’ concept, with each room offering a multi-functional space that allows for rest, work and play in a stylish setting. Bringing the signature Virgin VIP energy, this mix of high-design accommodation will be highlighted by 21 Grand King Chambers and 21 One-Bedroom Suites, while the upper floors house the hotel’s most prestigious keys. The collection is anchored by a Penthouse Suite and ‘Richard’s Flat’ — the brand’s signature residential masterpiece that brings an unparalleled level of style and service to the Atlanta market.

“We’re so excited to bring Virgin Hotels to Atlanta,” said Joe Margison, CEO of Virgin Hotels. “In Centennial Yards, we’ve found a partner that shares our vision for a vibrant, welcoming neighborhood. With Virgin Hotels Atlanta, we want to bring our signature mix of heartfelt service, bold design and playful spirit to a property that feels rooted in Atlanta and perfectly matched to the energy of Centennial Yards. It’s a city Virgin knows well, with Virgin Atlantic connecting customers to London and Manchester daily and across the US in partnership with Delta Air Lines. It’s exciting to deepen that connection and create a new way for guests to experience the Virgin brand in one of the most dynamic cities in the US.”

“While we were completing another nearby hotel project, we witnessed firsthand how transformational CIM Group’s plans for Centennial Yards would be and knew that we wanted to be a part of this once-in-a-lifetime opportunity. We are thrilled to announce our involvement in the project and introduce Virgin Hotels to the Atlanta market - a perfect fit for the Centennial Yards Entertainment District to showcase all that Downtown Atlanta has to offer while bringing its own unique, cheeky identity and energy to the area,” said John P. Drew, CEO of Drew Company.

“Virgin Hotels brings a bold blend of energy, personality, and world class hospitality, and we’re proud to welcome their first Georgia location to Centennial Yards,” said Brian McGowan, President of Centennial Yards Company. “With The Drew Company’s established presence in Atlanta and their partnership every step of the way, we’ve been able to bring this vision to life — creating a vibrant district that celebrates connection, culture, and the future of Downtown.”

Across the portfolio, each Virgin Hotel is inspired by the cultural rhythm of its host city, with a focus on creating vibrant spaces that reflect the neighborhood while offering something fresh and unexpected. Virgin Hotel Atlanta at Centennial Yards is set to become a premier social destination for both travelers and locals, offering three distinct culinary and cocktail experiences:

• A Ground-Floor Lobby Bar – A versatile space designed for morning espresso and late-night cocktails with an outdoor patio.
• A Signature Restaurant and Pool Bar – Featuring a private dining room and extensive covered outdoor terrace overlooking Centennial Yards’ Entertainment District’s plaza and sprawling pool deck to enjoy Atlanta’s seasons.
• A Rooftop Bar and Lounge – This flagship space is designed for intimate social gatherings, exclusive private events, or late-night after-parties and includes a rooftop terrace overlooking the vibrant neighboring sports and entertainment district.

 

The property also prioritizes wellness and community, featuring a large pool deck with ten private cabanas, a seasonal exterior bar, and an adjacent event lawn. For the business and creative community, the hotel offers approximately 2,900 square feet of flexible meeting space across three rooms.

Centennial Yards Company and CIM Group are partnering with The Drew Company to deliver the Virgin Hotel at Centennial Yards.  As their second major development in Downtown Atlanta, The Drew Company brings valuable expertise to the project team and is reaffirming their commitment to providing a world-class hospitality experience in the heart of Atlanta.

For more information about Virgin Hotels, visit www.virginhotels.com for more on the portfolio. To learn more about future developments, visit development.virginhotels.com.

ASSETS: 
Renderings available HERE. (Credit Virgin Hotels)  

CONTACT: 
For press enquiries contact: virginhotels@jpublicrelations.com

 

ABOUT VIRGIN HOTELS

Virgin Hotels is a luxury lifestyle hospitality brand that brings together heartfelt service, thoughtful design and a personalized hotel experience shaped by the innovation and relentless focus on customer experience that Sir Richard Branson's global Virgin Group has pioneered for over 50 years. Each property blends food and beverage, music, entertainment, design and culture with the spirit of its destination, creating a vibrant and inclusive environment for both travelers and locals. The current portfolio includes seven hotels: Virgin Hotels London-Shoreditch, Virgin Hotels Dallas, Virgin Hotels Nashville, Virgin Hotels New Orleans, Virgin Hotels Las Vegas, Virgin Hotels Edinburgh, and Virgin Hotels New York City. Virgin Hotels continues to explore hotel conversions, and ground-up development in Austin, Boston, Los Angeles, Miami, Seattle, and more. Please visit www.virginhotels.com for more details.

 

ABOUT VIRGIN HOTELS COLLECTION

Formed in January 2023, Virgin Hotels Collection is the parent company of Virgin Hotels and Virgin Limited Edition, two award-winning luxury hospitality brands from Sir Richard Branson’s Virgin Group. Together, they offer distinctive guest experiences rooted in thoughtful design, personalized service, a strong sense of place and a meaningful connection to the communities and destinations in which they operate. Virgin Hotels delivers a vibrant and inclusive lifestyle experience in cities across the US and the UK shaped by smart design, local culture and creative food and beverage. Virgin Limited Edition offers a collection of one-of-a-kind retreats, private islands and hotels in some of the world’s most extraordinary settings. Together, the brands are redefining luxury hospitality through a differentiated customer experience, distinctive style and the Virgin spirit. For more information on Virgin Hotels Collection and its properties, please visit virginhotelscollection.com.

 

ABOUT THE DREW COMPANY

For 35 years, Drew Company has been boldly transforming properties, neighborhoods and the cities in which it operates with a diverse portfolio of visionary commercial, residential and mixed-use real estate projects. Headquartered in Boston, MA, Drew Company is a privately held, real estate development, management and consulting firm which oversees a broad range of ventures spanning real estate, hospitality, technology and entrepreneurial investment. Best known for its effective and collaborative approach in managing complex public-private partnerships, Drew Company has developed and operates hospitality venues, convention and exhibition centers, entertainment facilities and global trade centers worldwide. Please visit https://drewcompany.com/ for more details.

 

ABOUT CENTENNIAL YARDS

Centennial Yards is a $5 billion transformational mixed-use development in Atlanta, the Southeast’s biggest and most influential market. As one of the largest and most ambitious city-center developments in the country, Centennial Yards is expected to revitalize 50 acres of underutilized land in the heart of Downtown Atlanta to connect surrounding communities and create several new city blocks at the junction of the rail lines where the city was founded. Once complete, Centennial Yards is expected to offer 8 million square feet of world-class new commercial and residential space comprised of 4 million square feet of dynamic retail, entertainment, modern office, and hotel, and 4 million square feet of new residential, as well as a vibrant public realm that will provide outdoor gathering spaces to all Atlantans and visitors of Centennial Yards. Centennial Yards recently announced the additions of a Live Nation music venue and Cosm to the entertainment district. For more information, visit www.centennialyards.com.

 

ABOUT CIM GROUP

CIM is a community-focused real estate and infrastructure owner, operator, lender and developer. Since 1994, CIM has sought to create value in projects and positively impact the lives of people in communities across the Americas by delivering more than $60 billion of essential real estate and infrastructure projects. CIM’s diverse team of experts applies its broad knowledge and disciplined approach through hands-on management of real assets from due diligence to operations through disposition. CIM strives to make a meaningful difference in the world by executing key environmental, social and governance (ESG) initiatives and enhancing each community in which it invests. For more information, visit www.cimgroup.com.