Virgin Hotels London-Shoreditch unveils the “On and Up” Break-Up Suite
The hotel suite that celebrates moving on, not making up.
Virgin Hotels London-Shoreditch is championing the rise of the solo Valentine with the launch of the ‘On and Up’ Break-Up Suite, a valentines staycation reimagined for the single and proudly independent. Designed as the ultimate antidote to traditional Valentine’s clichés, the stay blends self-care rituals, tongue-in-cheek empowerment moments and a signature Virgin attitude to celebrate fresh starts and forward momentum.
As more travellers embrace independence over underwhelming dates, the ‘On and Up’ trend is reshaping how people spend the most romantic month of the year. Solo travel and self-care have surged, with many choosing comfort, autonomy and meaningful time either alone or with friends. Virgin Hotels London-Shoreditch brings that shift to life with a stay crafted to help guests reset, recharge and move confidently, on and up.
A spokesperson for Virgin Hotels said: “This year, Virgin Hotels London-Shoreditch is raising a glass to the newly single, the self-partnered and anyone putting themselves first. The ‘On and Up’ Break-Up Suite is designed to champion your glow-up and welcome your next chapter. Whether you’re rediscovering your freedom or owning your main-character era, we’ve got your back”
When booking the On & Up Break-Up Suite, guests are treated to a whole host of empowering surprises. In the suite it's all about switching off and unwinding. Guests will find a curated edit of comforting treats and mood-boosting surprises, designed to turn their stay into a full reset.
A specially curated playlist by Abigail Clarke, veteran London DJ, celebrated for her deeply soulful and eclectic sets, brings together empowering anthems from Cher, Aretha Franklin, Blondie and Madonna, setting the tone for anyone stepping into their “doing just fine on my own” era.
What makes the experience even sweeter is the suite’s signature smash cake, created in partnership with East London baking extraordinaire, Lily Vanilli, for a hit of “sweet catharsis.” Designed to be cracked open, shared with friends or savoured entirely solo, it captures the unapologetic spirit of leaving the past behind and rising ‘on and up’.
Guests will also receive an ‘I Can Buy Myself Flowers’ voucher from Hackney-based florist Rebel Rebel Flowers per person with every booking, celebrating the art and joy of self-gifting and proving that Miley really was onto something.
Into the evening, guests are invited into Hidden Grooves, the hotel’s Japanese-inspired listening lounge, to choose from a selection of small plates and specialty cocktails curated for exclusively On and Uppers – because every comeback deserves a great cocktail. Choose from the Heart of Glass cocktail, inspired by Blondie, where break-ups are about nonchalance and acceptance rather than heartbreak, or Roses Are Red Flags, channeling your inner Miley Cyrus and marking the first step in leaving the past and an ex firmly behind.
The package also includes access to 45 London’s rooftop bar, pool, restaurant, gym and club and guests are welcome to add on an extra glow-up, courtesy of the Dr. Hauschka “One Hour For Myself” facial.
Available as a one-night stay throughout February, The “On and Up” Break-Up Suite offers an uplifting alternative to traditional Valentine’s escapes spotlighting self-worth, renewal and the joy of sharing a beautiful room with friends. No awkward dinners, no forced romance, just great drinks, great music and a seriously good night’s sleep.
ON. AND. UP.
The On and Up Break Up Suite Package – February 2026 Price: A one-night stay starting from £575
Includes:
- Luxury one-night stay at Virgin Hotels London-Shoreditch in a Junior Suite
- Lily Vanilli smash cake
- Curated empowerment playlist (Lily Allen, Doja Cat, Beyoncé + more)
- Cocktails and small plates up to £50pp at Japanese-inspired listening lounge, Hidden Grooves
- Access to an exclusive, specially curated Break Up Suite cocktail menu
- Rebel Rebel Flowers “I Can Buy Myself” flower voucher (£50) per room
- Access to 45 London’s rooftop bar, pool, restaurant, gym and club
- Complimentary use of the Lucy app for personalised recommendations and seamless check-in
Add Ons:
- Dr. Hauschka “One Hour For Myself” facial treatment - £60
Book Here | Hi-res imagery Here
MEDIA CONTACTS:
For UK publications: please contact Sophie.James@virginlimitededition.com and ellie.ball@virgin.com
For US publications: please contact: heather.odell@virginhotels.com or J/PR at virginhotels@jpublicrelations.com
Notes to Editor
ABOUT VIRGIN HOTELS LONDON-SHOREDITCH
Virgin Hotels London-Shoreditch is the first London hotel and eighth location from the luxury lifestyle hospitality brand. Located at 45 Curtain Road, London-Shoreditch brings an unparalleled blend of heartfelt service, innovation, and personalised experiences to one of the capital's most dynamic and eclectic neighbourhoods. Opened on 1st August 2024, the 120-bedroom hotel completed its phased transformation in late April 2025 and brings iconic features of the Virgin Hotels brand to the space, including the innovative Virgin Hotels Mobile App offering members of The Know a personalised experience. Hidden Grooves is the hotel’s new street-level hi-fi listening bar and flagship food and beverage concept fusing music and community with all-day light bites and creative cocktails, as well as an evening events programme. Hotel guests can also enjoy complimentary access to 45 London’s newly launched hospitality spaces, which include rooftop dining, a signature restaurant, co-working and event areas, a late-night lounge, and a serene wellness sanctuary.
ABOUT VIRGIN RED
Virgin Red is Virgin's rewards club, connecting the Virgin family, where members can earn on the everyday to save for the extraordinary. Virgin Red also makes it easy to support local communities, charities and the environment.
Virgin Red celebrates its members for living a life more Virgin – giving them exclusive access to rewards from the Virgin family and beyond. It makes it really easy for members to earn and spend Virgin Points – Virgin's universal currency which never expires.
Whether it’s spending points on an everyday treat like a coffee or cinema ticket, saving for a bigger extraordinary experience like a holiday or watching a concert from the Virgin Red Room, there is something for everyone. Top up your points balance by earning on your everyday online shopping with some of the UK’s biggest retailers or earning points as you travel by train across Great Britain with Virgin Trains Ticketing.
ABOUT 45 LONDON
45 London is a modern house of hospitality located on Curtain Road in the heart of Shoreditch. Launched November 2025, it brings together rooftop dining, a signature restaurant, co-working and events spaces, a late-night lounge, and a serene wellness sanctuary, all under one roof. Designed as a destination where work, wellness, and lifestyle seamlessly intersect, 45 London offers both members and guests a new way to experience the city. With a focus on community, creativity and connection, it represents the next chapter in London’s evolving cultural landscape.
REBEL REBEL FLORIST
Hackney Florist Rebel Rebel’s wild seasonal style has been flowering London for over 20 years. From their base near London Fields, Mairead and Athena and their trusty team of flower Rebels deliver bouquets all over the capital and design eccentric and innovative installations for weddings and events across London.
LILY VANILLI
Lily Jones (aka Vanilli) is a baker and cake designer based in East London.
Described as one of Britain's best-loved artisan bakers and a pioneer of the modern bakery revival, she has helped shaped the London baking scene and set trends in cakes since 2008, She has 3 bestselling recipe books, an afternoon tea at the Four Seasons Tower Bridge in London, and a bakery on London's Columbia Road.
She has consulted on bakeries in the Middle East, India and China and opened two stores in Tbilisi, Georgia.
The bespoke cake business is a celebrity favourite with clients such as Elton John, King Charles, Andrew Lloyd Webber, Kate Moss, 10 Downing Street, Charli xcx, Jamie Oliver and Nigella Lawson.
Instagram: @lily_vanilli_cake | Website: Lily Vanilli Cakes
ABIGAIL CLARKE
Abi Clarke is a veteran London DJ celebrated for her deeply soulful and eclectic sets spanning soul, jazz-funk, rare groove, boogie and lovers rock. She began her DJ career in 1996 as a resident at the weekly night Do Me A Favour in London’s West End, which led to residencies and guest spots at key club nights across the UK, including Balance with Gilles Peterson, Mind Fluid with Kevin Beadle and events with Ashley Beedle and Dr Bob Jones.
Over the years Abi has played at major festivals such as Montreux Jazz Festival, WOMAD and Suncebeat, and worked with Soul Jazz Records both in their Soho shop and as part of the Soul Jazz Soundsystem, touring internationally. She also hosts regular radio shows, including Open Your Mind on Mi-Soul Radio, and continues to DJ beloved sessions like Soul on Wax in London.
Renowned for digging deep into her record collection and blending timeless favourites with rare finds, Abi’s sets are rooted in a lifelong passion for soulful music.