Virgin Hotels Unleashes V.I.P(ets) STAY This National Pet Month
No fees, no size limits, just red carpet treatment for four-legged guests.
In celebration of National Pet Month and National Pet Week (May 3–9), Virgin Hotels—the award-winning lifestyle brand within Virgin Hotels Collection—is turning its focus to its most loyal companions: pets. Long known for its genuinely pet-friendly approach, the brand is celebrating summer travel with V.I.P(ets) STAY, a limited-time offering that invites guests to experience city stays side by side with their furry plus-ones.
Launching May 1, V.I.P(ets) STAY is designed to elevate the shared travel experience, with thoughtful in-room pet-menities and playful touches that make every stay feel intentionally inclusive. Rooted in Virgin Hotels’ signature lifestyle-driven hospitality, the offering reinforces a simple idea: great travel moments are even better when pets are part of them.
The celebration is already underway at Virgin Hotels London, where traveling pets are treated to a dedicated pet-friendly menu—including a specialty “Paw Star Martini,” a cheeky, on-brand take on the classic cocktail. While programming will vary by location, the sentiment remains consistent across Virgin Hotels’ city properties: pets aren’t just welcome—they’re part of the story.
A playful, pup-approved twist on a classic, the Paw Star Martini brings a touch of indulgence to four-legged guests.
Paw Star Martini Recipe:
140ml unsalted chicken broth (no garlic or onion)
10ml natural passion fruit flavour (no seeds or pulp)
10ml vanilla sugar syrup
Shake all ingredients, strain into a pup-approved bowl or glass, and garnish with a slice of crispy bacon.
“Pets are part of the family, and at Virgin Hotels, we believe they deserve the same elevated experience as our human guests,” said Claire Hilton, Chief Marketing Officer for Virgin Hotels Collection. “With V.I.P(ets) STAY, we’re celebrating our four-legged friends and creating a welcoming environment for travelers and their pets—whether they’re big, small, or somewhere in between.”
V.I.P(ets) STAY Includes:
- No pet fees
- No size or breed restrictions
- Cozy, in-room pet-menities
- Access to pet-friendly programming
- A warm welcome for every four-legged traveler
Launching May 1, 2026, the V.I.P(ets) STAY package will be available this year at participating Virgin Hotels, perfectly timed for National Pet Week.
For more information or to book, visit https://virginhotels.com/offers/vipets-stay/.
Assets: Images for Virgin Hotels available HERE and pet-friendly images HERE (Credit: Virgin Hotels)
CONTACT:
For press enquiries contact: virginhotels@jpublicrelations.com
ABOUT VIRGIN HOTELS
Virgin Hotels is a lifestyle hospitality brand under the Virgin Hotels Collection that brings together heartfelt service, thoughtful design and a personalized hotel experience shaped by the innovation and relentless focus on customer experience that Sir Richard Branson's global Virgin Group has pioneered for over 50 years. Each property blends food and beverage, music, entertainment, design and culture with the spirit of its destination, creating a vibrant and inclusive environment for both travelers and locals. The current portfolio includes seven hotels: Virgin Hotels London-Shoreditch, Virgin Hotels Dallas, Virgin Hotels Nashville, Virgin Hotels New Orleans, Virgin Hotels Las Vegas, Virgin Hotels Edinburgh, and Virgin Hotels New York City. Virgin Hotels continues to explore hotel, conversions, and ground-up development in Austin, Boston, Los Angeles, Miami, Seattle, and more.. Please visit www.virginhotels.com for more details.