Hot off the press

The Virgin Hotels brand is one cog within the mammoth Virgin machine. Its future expansion relies on the other parts within the Virgin wheel, as Bermingham explained it.

Few other cities in the United States are as culturally rich as Dallas. An abundance of cowboys, cuisine, major companies, and more can all be found in Texas’s third-largest city. So whether you’re just visiting for the weekend or are there on business, you have your pick from a wide selection of great hotels.

Members of Virgin Hotels’ loyalty programme The Know can link their account to the Virgin Red programme, and will earn 14 Virgin Points per £1 spent on nightly room rates between September and the end of the year – double the normal rate.

Virgin Hotels has officially launched its latest luxury lifestyle hotel, Virgin Hotels London-Shoreditch, offering its own unique style of service and experiences in one of London’s trendiest areas. 

The Winner: Virgin Hotels New York

One guest found it “sleek, classy, stylish, sexy,” while another raved about the food. “Hotel restaurant/bar has amazing food, especially that shrimp toast,” the T+L reader wrote.

"What’s most striking about the hotel is how its design harmoniously preserves the historical building’s beauty and important elements, yet it showcases a modern, chic style and every comfort you would expect in a posh hotel in the city."

"These suites garnered the nomenclature as they are the suites where Sir Richard Branson stays when he is in town, featuring one-of-a-kind artwork and are equipped with the brand’s iconic bed along with other luxurious appointments throughout."

"Each of the eight Grand Chamber suites has something delightful and/or unexpected about it – a mezzanine decorated in the style of a Bedouin tent, for example."

Condé Nast Readers' Choice Awards Winners 2020, 2021, 2023

There is yet another defining layer to The Loop besides up, down, and the bit in-between. Sitting in Miss Ricky’s American Diner in the Virgin Hotel (yes, Sir Richard Branson’s Virgin Hotel)

"Virgin Hotels are known for their edgy cheekiness, but what makes the brand’s first New York property a standout is that it feels stylishly mature..."

"In a world where diversity should be celebrated and travel accessible for all, Virgin Hotels is leading the charge in ensuring that neurodiverse guests feel safe, comfortable, and welcomed."

They're the kind of convenient touches that easily elevate your stay in a place with as much to offer as Edinburgh, and will remain high on our list of the city's pitstops both in and out of season.

"Adding to the allure, many hotels in Dallas have rooftop restaurants, bars and pools, including Virgin Hotels Dallas, which is celebrating the blackout with a Total Eclipse Watch Party at its rooftop Pool Club."

If you’re hoping to admire some of Edinburgh’s unforgettable architecture, start with a stay at this Virgin Hotel, which has an impressive backdrop of its own, thanks to its setting within the India Buildings.

"Virgin Hotels New Orleans is like no other place to stay in the city. Guests who visit during Mardi Gras are likely to discover some special surprises."

Funny Library Coffee Shop, inside the Virgin Hotel, is a distinctive yet friendly coffeehouse with a wink of cheekiness. 

"Take your holiday party to the next level with seasonal décor and Dallas skyline views.."

"Virgin Red members who sign up to The Know and book a stay will earn five points per $1 – talk about a win-win! "

Commons Club features a communal Chef’s Table overlooking the open kitchen, allowing guests a front row seat to all the action.

No. 7: Virgin Hotels Chicago - Chicago, IL

The LEED Gold certified hotel uses green housekeeping practices, maintains a hotel-wide recycling program, promotes walking tourism, and was built with green roofing material for more efficient storm water management.

"The 240-key Virgin Hotels Glasgow is located in the city’s iconic Clydeside region"

The first UK property from the luxury lifestyle hotel brand of Virgin Group founder Sir Richard Branson, with another to follow in Glasgow this summer...

Virgin Hotels‘ Dallas outpost is leading the stylistic charge, with a new installation titled Together Again: Reconnecting Through Fashion and Art.

The Most Exciting New Michelin Guide Hotels for June 2022, No. 5 Virgin Hotels Edinburgh.

"Virgin Hotels, the luxury lifestyle hotel brand by Virgin Group founder Sir Richard Branson, has opened its latest outpost in Edinburgh in soft launch today for hotel guests.."

"The hotel is a collaboration between Virgin Hotels and Scottish architect studio Four-by-Two, and preserves notable elements of the original building to express the character of the cultural city of Edinburgh."

Virgin Hotels, the luxury lifestyle hotel brand by Virgin Group founder Sir Richard Branson, has opened its latest outpost in Edinburgh in soft launch today for hotel guests, and will open to the general public from 14^th June. 

"I didn’t realise the scale of this 222 bedroom and ten storey project, which is somehow slotted into the heart of a UNESCO World Heritage Site..."

"The new hotel will be a cultural city hub, with a design that sustains the building’s heritage while adding a vibrant, new style to the area."

Virgin Hotels Edinburgh
Housed in the historic 19th-century India Buildings on Victoria Street, the expensively refurbished hotel will have 222 bedrooms, multiple restaurants and bars

Located in the city’s Warehouse District at 550 Baronne Street, the property mixes a passion for food and beverage with music and culture that sets it squarely in the crosshairs of its host city. 

Both Edinburgh and Glasgow will also get a Virgin Hotel each. In recent years the company has produced a series of award-winning hotels across the US, but these are its first on this side of the Atlantic.

Virgin Hotels plans its first expansion outside of the USA this year with two new properties due to open in Scotland.

"Virgin Hotels Nashville has made its debut on the Music City’s historic Music Row in a new-build crafted by Georgia-based BLUR Workshop and locally based Hastings Architecture."

The hotel exec on Virgin Hotels' price transparency, which trickles down from the room rate to the mini bar goodies

The hotel is slated to open in Miami’s downtown Brickell neighborhood

Voted #5 Hotel in Chicago, 2018 - “Virgin Hotels Chicago has fast become our readers' favorite since it opened its doors in 2015.”

"The room is designed to allow for comfortable lounging or work."

“Virgin’s First Hotel Got Rid of Everything We Hate About Hotels”

"In its first foray into the hotel business, Virgin has taken great care to make sure guests staying in the boutique Art Deco building don't have to pay over the odds for minibar items."

“The most memorable feature, however, is that the room feels surprisingly spacious, never cramped.”

“Branson’s hotel had officially showed me—and the working women around me—a good time.”

“Everything about its cheeky design is intended to delight and inspire, from the building itself (a restored 1920s Art Deco landmark) to unexpected in-room perks...”

“The Virgin Hotel encourages a type of work-life balance in which business travelers can be productive while sipping on cocktails...”

"The jaw-dropper that will make you feel as though you're in a fancy hotel is the Commons Club, a bar-restaurant that sits on what was the floor of a former bank.“

“The 250-room property includes the Commons Club: a bar, lounge, relaxed work zone and restaurant with the vibe of a private club but open to all.”

“No need to hold out on the adorable Smeg mini-bar: The prices are comparable to what you’d pay at a nearby drugstore.”