Hot off the press

What do you get when you check into a Virgin Hotel? Glitz and a bucket load of fun;

The Virgin Hotels brand is one cog within the mammoth Virgin machine. Its future expansion relies on the other parts within the Virgin wheel, as Bermingham explained it.

Few other cities in the United States are as culturally rich as Dallas. An abundance of cowboys, cuisine, major companies, and more can all be found in Texas’s third-largest city. So whether you’re just visiting for the weekend or are there on business, you have your pick from a wide selection of great hotels.

#29: Cerise Rooftop at Virgin Hotels Chicago

If you're looking to sweep your partner off their feet, then this boutique downtown hotel outta do the trick.

Members of Virgin Hotels’ loyalty programme The Know can link their account to the Virgin Red programme, and will earn 14 Virgin Points per £1 spent on nightly room rates between September and the end of the year – double the normal rate.

Virgin Hotels has officially launched its latest luxury lifestyle hotel, Virgin Hotels London-Shoreditch, offering its own unique style of service and experiences in one of London’s trendiest areas. 

The Winner: Virgin Hotels New York

One guest found it “sleek, classy, stylish, sexy,” while another raved about the food. “Hotel restaurant/bar has amazing food, especially that shrimp toast,” the T+L reader wrote.

"Virgin Hotels Dallas offers blackout curtains in each room and bedtime amenities like bath bombs and relaxation spray."

"What’s most striking about the hotel is how its design harmoniously preserves the historical building’s beauty and important elements, yet it showcases a modern, chic style and every comfort you would expect in a posh hotel in the city."

"These suites garnered the nomenclature as they are the suites where Sir Richard Branson stays when he is in town, featuring one-of-a-kind artwork and are equipped with the brand’s iconic bed along with other luxurious appointments throughout."

TheVirgin Hotel in the Design District is debuting a new Gulf Coast-inspired menu by Executive Chef Andy Papson — here’s a look at the new items, including shrimp and grits, key lime pie, and more mouthwatering dishes and drinks.

"Each of the eight Grand Chamber suites has something delightful and/or unexpected about it – a mezzanine decorated in the style of a Bedouin tent, for example."

"Virgin Hotels Dallas offers blackout curtains in each room and bedtime amenities like bath bombs and relaxation spray."

Condé Nast Readers' Choice Awards Winners 2020, 2021, 2023

"Dallas Design District's Virgin Hotels Dallas is giving its culinary program a reboot with a new chef and menu theme. New executive chef is Andy Papson will lead all culinary operations at the hotel.."

There is yet another defining layer to The Loop besides up, down, and the bit in-between. Sitting in Miss Ricky’s American Diner in the Virgin Hotel (yes, Sir Richard Branson’s Virgin Hotel)

"Virgin Hotels are known for their edgy cheekiness, but what makes the brand’s first New York property a standout is that it feels stylishly mature..."

#29: Cerise Rooftop at Virgin Hotels Chicago

Head to the 26th floor of the Virgin Hotel and you'll find Cerise, an indoor-outdoor rooftop where you can get dinner or a late-night drink.

"Funky designs (think: a sculpture of a man in a bunny costume playing chess in the library) are some of the first eye-catching clues that this hotel is more than just a place to sleep and shower."

"In a world where diversity should be celebrated and travel accessible for all, Virgin Hotels is leading the charge in ensuring that neurodiverse guests feel safe, comfortable, and welcomed."

“I’ve been in New York for seven years now, so I’m well-acquainted with the Manhattan hotspots. And the new Virgin Hotels New York, in the NoMad neighborhood, is in a prime location for anyone visiting the city.."

They're the kind of convenient touches that easily elevate your stay in a place with as much to offer as Edinburgh, and will remain high on our list of the city's pitstops both in and out of season.

It's buzzy in public and serene in private, and cheeky accents and a cherry-red color scheme contrast with the stately old bank building it calls home.

"These sleep tourism rooms feature blackout curtains and an app that allows guests to control temperature and lighting from the comfort of their beds. All rooms feature Virgin's patented Best Bed Ever with an ergonomic headboard, perfect for lounging before getting some shut-eye."

Almost a century after Route 66 was created, America’s most celebrated road trip is going electric, offering a tantalising glimpse of the future as well as a step back in time.

"Adding to the allure, many hotels in Dallas have rooftop restaurants, bars and pools, including Virgin Hotels Dallas, which is celebrating the blackout with a Total Eclipse Watch Party at its rooftop Pool Club."

If you’re hoping to admire some of Edinburgh’s unforgettable architecture, start with a stay at this Virgin Hotel, which has an impressive backdrop of its own, thanks to its setting within the India Buildings.

"Virgin Hotels New Orleans is like no other place to stay in the city. Guests who visit during Mardi Gras are likely to discover some special surprises."

“The new Virgin Hotels New York City is located in NoMad, a central location ideal for tourists who want to see it all.“

Funny Library Coffee Shop, inside the Virgin Hotel, is a distinctive yet friendly coffeehouse with a wink of cheekiness. 

"Located on the third floor of the Virgin Hotel, Everdene is an indoor/outdoor rooftop restaurant serving new American cuisine."

"The center will host vibrant and sporty photo opportunities for guests to commemorate their time in Las Vegas for F1. Virgin Hotels Las Vegas, situated right along the race track, will feature a full weekend of entertainment."

"...Dallas will be one of the best eclipse destinations.The city's many hotels, meanwhile, plan to offer stylish viewing, like Virgin Hotels Dallas, which will host a lively rooftop pool party."

"The design-forward aesthetic sits somewhere between Old World and contemporary via Art Deco and Southern residential."

"Take your holiday party to the next level with seasonal décor and Dallas skyline views.."

"Virgin Red members who sign up to The Know and book a stay will earn five points per $1 – talk about a win-win! "

We've made the list of some of the hottest rooftop bars and restaurants in Chicago.

"It is launching a monthly concert series called ‘Hear This!’ with Virgin Hotels. The gigs will be held in the US and UK at the chain’s hotels, starting this Sunday (10 September) in Dallas."

Commons Club Dallas

Commons Club features a communal Chef’s Table overlooking the open kitchen, allowing guests a front row seat to all the action.

No. 7: Virgin Hotels Chicago - Chicago, IL

The LEED Gold certified hotel uses green housekeeping practices, maintains a hotel-wide recycling program, promotes walking tourism, and was built with green roofing material for more efficient storm water management.

"The 240-key Virgin Hotels Glasgow is located in the city’s iconic Clydeside region"

When Virgin Hotels Dallas launched their drag brunch in August 2020, we thought they were crazy.

“It is an honour for Virgin Hotels Dallas to be recognised as a leader in diversity within the Dallas community,” says Richard Branson, Founder of Virgin Group. “Creating an inclusive environment where our guests and teammates always feel welcomed to be who they are has always been our priority at Virgin.”

Commons Club Dallas

"In February, The Pool Club at Virgin Hotels Dallas became available for private events. Located adjacent to the rooftop pool, the modern, 1,731-square-foot, coastal-inspired space is available for alfresco events for up to 123 for cocktail receptions, 50 for theater-style setups, and 27 for classroom-style events."

The Virgin Hotel in Dallas has held drag brunch on the first and third Sundays of every month in its first floor restaurant, the Commons Club, since it opened in 2020. Starting this June, the brunch was rebranded as Dancing Kweens and moved to an interior room in the hotel, a private event space dubbed the Manor. 

Commons Club named the Best Restaurant in Dallas for 2022.

Wake-Up Call: Wellness Travel Is Having a Moment and Sleep Tourism Is the Newest Standard.

Finalists Announced: D CEO’s Nonprofit and Corporate Citizenship Awards 2023, Virgin Hotels Dallas for Equity Leadership.

Ginna, editor of The Scout Guide Dallas suggests booking a room at the Virgin Hotels Dallas, known for amazing views from its rooftop Pool Club 

Dallas International Film Festival to Feature Screenings with North Texas Connections, Announcing Virgin Hotels Dallas as Premier Sponsor.

Where to Stay: Virgin Hotels Dallas is the boutique stay situated in the Design District. Feel like a VIP in Sir Richard's Suite (affectionately named after Virgin founder Richard Branson), and marvel at the Dallas skyline from the rooftop pool.

"Thoughtful design that pays homage to New Orleans as well as an array of bars and restaurants that keep things buzzing all day and night."

"At the Virgin Hotel Dallas, it doesn’t take long to figure that you’re going to get a totally unique and different experience staying here, compared to other hotels."

The 12 Most Insanely Luxurious Hotel Suites in the United States.

The Best Dallas Hotel Pools to Dip Into This Summer.

The Pool Club at Virgin Hotels Dallas

A hearty breakfast dish to welcome the new year from Commons Club New Orleans Menu and Executive Chef Alex Harrell

DSOL Fashion Notes Shifted Its Runway And Award Presentation To Virgin Hotels Dallas.

"A Long-Anticipated New Building on Music Row, the Virgin Hotels Nashville is Sleek and Modern, With Lots of Glass, Open Vantage Points and a Big-City Vibe."

Voted #7 Hotel in Chicago, 2021

#2 Top Hotels in Chicago, 2019.

A long-anticipated new building on Music Row, the Virgin Hotels Nashville is sleek and modern, with lots of glass, open vantage points and a big-city vibe.

#5 Virgin Hotels Dallas

11 Dallas Restaurants That Are Perfect for Celebrations.

"A terrific addition to the Dallas Design District, this V-shaped, 16-story property features two penthouses as well as 268 rooms (dubbed "chambers") which are uniquely designed to separate, via a sliding door, into two distinct spaces."

Virgin Nashville’s speakeasy-style space, The Late Great, is an eclectic, yet comfy, space adorned with folk art paintings, country music memorabilia, love seats, and couches.

Virgin Hotels Dallas listed in the 20 Best Hotels in Dallas, Texas.

Eye on Travel - Dallas.

8 Best Weekend Getaways from Austin.

The first UK property from the luxury lifestyle hotel brand of Virgin Group founder Sir Richard Branson, with another to follow in Glasgow this summer...

Virgin Hotels‘ Dallas outpost is leading the stylistic charge, with a new installation titled Together Again: Reconnecting Through Fashion and Art.

The Most Exciting New Michelin Guide Hotels for June 2022, No. 5 Virgin Hotels Edinburgh.

"The result was nothing short of perfect, with even the smallest details showcasing Lee’s personality."

"Virgin Hotels, the luxury lifestyle hotel brand by Virgin Group founder Sir Richard Branson, has opened its latest outpost in Edinburgh in soft launch today for hotel guests.."

"The hotel is a collaboration between Virgin Hotels and Scottish architect studio Four-by-Two, and preserves notable elements of the original building to express the character of the cultural city of Edinburgh."

Virgin Hotels, the luxury lifestyle hotel brand by Virgin Group founder Sir Richard Branson, has opened its latest outpost in Edinburgh in soft launch today for hotel guests, and will open to the general public from 14^th June. 

"Coming up on the first anniversary of opening its doors in New Orleans, the Virgin Hotel offers three unique dining experiences."

Executive Chef Jonah Debuts New Spring Flavors at Commons Club.

"I didn’t realise the scale of this 222 bedroom and ten storey project, which is somehow slotted into the heart of a UNESCO World Heritage Site..."

"The new hotel will be a cultural city hub, with a design that sustains the building’s heritage while adding a vibrant, new style to the area."

Chef Jonah Friedmann | Virgin has provided a platform for unparalleled creativity in dishes such as a French Dip with Akaushi American Wagyu NY Strip on a toasted hoagie bun.

"Upon approach, the hotel’s bright white metal facade, with its micro and macro apertures, creates a stark contrast to the other buildings in the district."

Commons Club at Virgin Hotels Dallas

Lipstick-red walls; dramatic, Dalmatian-spotted terrazzo marble tile; and Jeremy Biggers’ pop-star portraits—visions of Beyoncé or Amy Winehouse sultrily snapping solo shots—take the bathroom-mirror selfie to its logical, high-art conclusion.

Virgin Hotels Edinburgh
Housed in the historic 19th-century India Buildings on Victoria Street, the expensively refurbished hotel will have 222 bedrooms, multiple restaurants and bars

"The Commons Club within Virgin Hotel Chicago takes a more alcohol-fueled approach to high tea."

"She was impressed by the décor, like the plush red bed frame and French doors. Don’t sleep on the rooftop area, which affords “fantastic views of New Orleans,” according to Johnson."

Located in the city’s Warehouse District at 550 Baronne Street, the property mixes a passion for food and beverage with music and culture that sets it squarely in the crosshairs of its host city. 

"it quickly became known for its funky—arguably cheeky—and retro design throughout its rooms, pool areas, restaurant, and coffee shop. So, I was excited for a lighthearted yet luxurious respite only 10 minutes away from my Uptown home."

Commons Club Patio

Both Edinburgh and Glasgow will also get a Virgin Hotel each. In recent years the company has produced a series of award-winning hotels across the US, but these are its first on this side of the Atlantic.

Virgin Hotels plans its first expansion outside of the USA this year with two new properties due to open in Scotland.

Commons Club New Orleans 

"Food and cocktails are a huge part of New Orleans culture, and Virgin's cocktail bar and restaurant Commons Club means to honor local tradition by providing mouth-watering meals including a sunny brunch on Saturdays and Sundays from 9 a.m. to 2 p.m., complete with live music."

There’s nothing common about the Commons Club at the Virgin Hotels New Orleans, which opened in the Warehouse District on Aug. 18...Thanks to chef Alex Harrell’s deceptively simple menu of elevated seasonal cuisine and a fetching design by New Orleans-based Logan Killen Interiors, the new restaurant is a welcoming space.

It's a fabulous new addition to the Dallas hotel scene, and it's impressive to see how Branson's design and hospitality translates in this massive city.

"If I am ever feeling like an old person and want to put on something chic and get some compliments from some young – whatever we’re calling them these days – maybe Gen Z – I head to brunch at the Virgin Hotel."

“Each of our hotels embrace the local flavor of the cities they are in, and Virgin Hotels New Orleans is certainly a fun one."

"Former Sylvian, Angeline, and Elysian Bar chef Alex Harrell is at the helm of the restaurant, which opens Wednesday, August 18, along with the hotel.."

"Sir Richard Branson is ready to invite you to his new place in New Orleans."

Virgin Hotels Chicago was awarded a Gold Badge by U.S. News & World Report and was named the #8 hotel in Illinois, #8 hotel in Chicago and #1 hotel in the Loop.

Modern Luxury Dallas Lists Best in Dallas Lifestyle - July/August 2021.

Virgin Hotels Employs Fashionable Mannequins to Illustrate Social Distancing Guidelines.

With packages designed for Texans, these luxe lodging options feature museum-quality paintings, sculpture, and other artwork.

"Patio weather is here, and Virgin Hotels Dallas is the perfect place to visit for stunning views of the city and refreshing beverages and bites..."

Commons Club at Virgin Hotels Dallas

La Paloma: The zany vibe of the centerpiece restaurant at the Virgin Hotels Dallas extends to this teaser of a dessert, which looks like a Ruby Red grapefruit.

Commons Club Dallas
La Paloma | The zanny vibe of the centerpiece restaurant at the Virgin Hotels Dallas extends to this teaser of a dessert, which looks like a Ruby Red grapefruit.

La Paloma, a citrus-flavored dessert at Commons Club, the centerpiece restaurant at the Virgin Hotels Dallas

"It's a Fabulous New Addition to the Dallas Hotel Scene, and it's Impressive to see how Branson's Design and Hospitality Translates in this Massive City."

Virgin Hotels Nashville's flagship restaurant opens on Music Row with small plates and boozy brunch.

Commons Club, Virgin Hotels Nashville’s flagship restaurant, bar, and lounge, is now open serving boozy brunch and a small bar menu for dinner. Located on the ground floor of the new Music Row hotel, executive chef Ryan Lachaine is at the helm of the newly opened space.

Commons Club Nashville to debut this fall at Virgin Hotels Nashville

Ryan Lachaine Gets Creative, Extends His Reach to Nashville.

2 New Nashville Rooftop Bars (& an Upgraded Patio!).

New Virgin Hotel’s Showcase Restaurant Brings Elaborate Cocktails and a Top Dallas Chef’s Best.

Virgin Hotels has officially opened its first Nashville location in the heart of Music Row.

Notes: Virgin Hotels Nashville Names Chef.

Riel’s Ryan Lachaine to Helm New Nashville Restaurant.

Houston-based chef Ryan Lachaine to helm new Commons Club at the Music Row hotel

Q&A: Virgin Hotels' CEO on the Road Ahead in Nashville.

Cocktails With a View: The Pool Club.

Virgin Hotels Opening Celebration.

Virgin Hotels has opened its third hotel, in Nashville.

Virgin Hotels Debuts on Nashville's Music Row.

A piece of Sir Richard Branson now calls Music City home with the opening of Virgin Hotels Nashville.

"Virgin Hotels Nashville has made its debut on the Music City’s historic Music Row in a new-build crafted by Georgia-based BLUR Workshop and locally based Hastings Architecture."

Hotels Open Doors Across the Country.

“Anybody who has ever visited Nashville knows there’s something truly special about the city,” Virgin Hotels CEO Raul Leal exclusively told Travel + Leisure.

On Music Row, New Hotel Opens.

Now Open: Virgin Hotels Nashville.

Virgin Hotels Opens in Nashville; More Debuts.

Virgin Hotels Nashville Opens Its Doors.

Virgin Hotels Nashville Opens Today On Music Row.

"The long-anticipated Virgin Hotels Nashville — located on a Musica Roundabout site at which Music Row and Midtown meld — opened Wednesday."

First Look: Virgin Hotels Nashville on Music Row Opens Wednesday *Subscription Locked.

VIRGIN HOTELS NASHVILLE Your Place in Music City.

Nashville’s Virgin Hotel Opens July 1.

The highly anticipated Virgin Hotels Nashville opens on July 1, 2020 with a variety of food and beverage options for visitors. The hotel’s fourteenth floor rooftop restaurant and bar The Pool Club will offer a small food menu, champagne cocktails, and impressive city views.

Virgin Hotels Nashville Set for Early July Opening.

"With a social distancing imperative, some are trying more novel approaches that include fashion-clad mannequins."

Virgin Hotels Nashville, Opening Spring 2020

New and Renovated: From Big Event Spaces to Niche, Fresh Hotel Faces.

The Natty New Virgin Hotels Dallas has Opened in the Design District, so has its In-House Restaurant Commons Club, the Restaurant, Bar, and Lounge Nestled on the Ground Floor.

"The highly anticipated Virgin Hotels Dallas opened this weekend. The modernist hotel is the latest property to open stateside for Virgin Hotels brand.."

The hotel exec on Virgin Hotels' price transparency, which trickles down from the room rate to the mini bar goodies

A Sneak Preview of Some of the Art that will be in the Virgin Hotel Dallas.

The hotel is slated to open in Miami’s downtown Brickell neighborhood

"One of the most inventive new restaurants in Chicago. Commons Club’s open kitchen allows diners a front-row view of culinary hustle."

The Room, or “Chambers,” in Virgin Lingo, Actually Span at least Two Rooms in Length and Swaddle Guests in Patented Ergonomic Lounge Bed with Built-in Backrests.

"Called The Kitchen at Commons Club, expect French dishes at the chef’s latest venture"

Virgin Hotels Chicago. Top 10 Hotels in Chicago, 2019.

Virgin opened its Virgin Hotels Chicago in 2015 in the city’s Old Dearborn Bank Building. The rooms have a hip, modern look. And the hotel's rooftop bar, Cerise, is the perfect spot to grab a drink before a night out—or a nightcap on your way to bed.

Voted #5 Hotel in Chicago, 2018 - “Virgin Hotels Chicago has fast become our readers' favorite since it opened its doors in 2015.”

Virgin Hotels Chicago was awarded a Gold Badge by U.S. News & World Report and was named the #8 hotel in Illinois, #8 hotel in Chicago and #1 hotel in the Loop.

Is it really even a Virgin event if Sir Richard Branson (virgin.com) doesn’t make a dramatic entrance? You might remember his Dallas adventure launching Virgin America at DFW in 2010 “in quite a fashion,” he says. 

"The room is designed to allow for comfortable lounging or work."

“Virgin’s First Hotel Got Rid of Everything We Hate About Hotels”

"In its first foray into the hotel business, Virgin has taken great care to make sure guests staying in the boutique Art Deco building don't have to pay over the odds for minibar items."

“The most memorable feature, however, is that the room feels surprisingly spacious, never cramped.”

“Branson’s hotel had officially showed me—and the working women around me—a good time.”

“Everything about its cheeky design is intended to delight and inspire, from the building itself (a restored 1920s Art Deco landmark) to unexpected in-room perks...”

“The Virgin Hotel encourages a type of work-life balance in which business travelers can be productive while sipping on cocktails...”

“Branson's Virgin Group is trying to give business travelers an alternative to large, impersonal hotels...”

"The jaw-dropper that will make you feel as though you're in a fancy hotel is the Commons Club, a bar-restaurant that sits on what was the floor of a former bank.“

“The 250-room property includes the Commons Club: a bar, lounge, relaxed work zone and restaurant with the vibe of a private club but open to all.”

“No need to hold out on the adorable Smeg mini-bar: The prices are comparable to what you’d pay at a nearby drugstore.”

“In classic Virgin style, their hotel experience takes the assumed, ordinary details and makes them something extraordinary and unexpected.”